Google could be working on a Nexus Band fitness tracker

Rumors have been in circles about Google planning to produce their own Nexus band wearable device, reports have previously suggested that the company is planning to purchase Jawbone, it doesn’t look strange when knowing that Fossil is already purchasing MisFit, we have also previously reported that Google is working on a wearable medical wristband, and now, according to a CCS Insight prediction, the company could be working on a Nexus band fitness tracker.

Google cannot afford to miss out on the data generated by millions of fitness bands

According to a CCS Insight report “In 2016, Google develops a lightweight version of Android Wear to offer low-cost fitness bands, The first device to use this software platform will be known as the Nexus Band. Google cannot afford to miss out on the data generated by millions of fitness bands to support its knowledge of Google users, to increase their value to advertising sales, and to establish a firmer footing for the Google Fit initiative.

Essential Reading: Best seller fitness trackers in 2015

That seems very logic, the leader in collecting our data cannot stay behind the competition and let all of those precious informations slip away, CCS has also some other predictions, the website suggest that by the year 2017, smartwatches will focus on wearable payments as a principal use, and Under Armour will be the number one smart sports clothing company in 2018.

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