After the Polar Loop 2, the company is unveiling a new fitness tracker that packs more functionalities and features in order to compete with the newly presented Microsoft Band 2, the Jawbone UP3 and the Fitbit Charge HR.
The device display is now updated to be able to host your smartphone notifications unlike the Loop 2 that was using simple LED lights, the Polar A360 has a color touch screen that can show you the caller and also a small preview of the messages you’re receiving on your smartphone, the device does not pack a GPS for runners, but the company is betting on the 24/7 heart rate sensor that will be very useful when hitting the gym, and of course, the classical fitness tracking abilities are included such as tracking your steps and sleep quality.
The device pairs to the Polar Flow app via Bluetooth, and it will be able to bring you personalised training schedules and programmes. Marco Suvilaakso, global product director at Polar said: “The key to achieving Polar’s well-known accuracy relies on how data is recorded by the sensor, and then how it is interpreted. We developed our own algorithm for optical heart rate monitoring and optimised the hardware design to ensure the A360 meets the same accuracy and quality standards that Polar customers have come to expect.”
The device will be available in different colors for $199.95, and it will start shipping in November 2015.