Sony’s e-paper watch will hit Japanese stores

Earlier this year, Sony’s e-paper watch was launched as a crowdfunding project on the Japanese website First Flight, lets say it is the Kickstarter of Japan! the device grabbed out attentions despite its “not that smart” aspect, and now, the device will go on sale in Japan at the end of this November for a price of 29,700 Yen ($240).

Sony’s FES e-paper watch is sort of a smartwatch, the device feature an e-paper display, well, an entire body e-paper build, the smartwatch strap is also customizable so you can select the digital shapes you want, Sony is not aiming to attract consumers based on features, because its watch does not pack that big number of electronics and sensors, the device only relies on its design, thinness and new technology, its battery can last up to 60 days on a single charge, (that’s normal, the device does nothing).

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Kazuo Hirai, CEO of Sony Corporation said: “Sony’s innovation is ingrained in the company’s founding spirit of doing what has never been done before, Nothing embodies this spirit more than passionate entrepreneurs who give shape to their ground-breaking ideas and introduce them to the world, without fear of failure. The First Flight platform and other Seed Acceleration Program initiatives accelerate and optimise this process. At Sony we will continue to explore ways of delivering new, emotionally compelling experiences and enhanced customer value.

What do you think of this smartwatch? or is it really smart?! tell us what you think in the comment section below.