The Swiss Watchmaker TAG Heuer teams with Google To Take On The Apple Watch


Previously this year, many swiss watchmakers planned to produce their own smartwatches based on MotionX plateform, now, TAG Heuer the luxury timepiece company announced their own smartwatch that will run android wear and powered by an Intel chip, the company that is making watches for 155 years, is clearly targeting the Apple watch, Jean-Claude Biver, the TAG CEO said: “Apple will get young people used to wearing a watch and later maybe they will want to buy themselves a  real watch” also, this next smartwatch will be tagged the Luxury Swiss Android Smartwatch. Biver also said: “We can’t produce the engine, the chips, the applications, the hardware — nobody can produce it in Switzerland, The hardware and the software will come from Silicon Valley. But the watch case, the dial, the design, the idea,  the crown, that part of the watch will, of course, be Swiss.“.

According to Reuters, TAG is working on a digital replica of the company’s original Heuer black Carrera watch, but there is no availability date yet communicated, but anyway, the TAG smartwatch will be available in the latest 2015, the luxury Android smartwatch will include fitness tracking features like GPS and heart rate monitoring.